Case Study: Matrix Games achieves 15% sales growth and streamlined digital/physical distribution with BlueSnap

Using Flexible e-Commerce to Boost Sales and Improve Customer

Slitherine Ltd. and Matrix Games are leading publishers of strategy and war games that merged in 2010 to form the world’s largest wargaming specialist. With a growing, closely connected community of players, they needed a commerce solution that could reliably deliver both digital downloads and boxed products, support customer accounts for management and offers, and provide a reseller portal for discounted bulk purchases.

They partnered with BlueSnap to develop a flexible eCommerce platform combining a customer-facing storefront and a dealer store, working collaboratively on project management and custom features. The new platform simplified login and registration, broadened distribution channels, and drove a 15% increase in orders and turnover in the first month, with ongoing joint development to expand sales and platform capabilities.

Matrix Games

Marco Minoli

Marketing Director