Case Study: WhiteSmoke achieves global expansion and increased sales with BlueSnap

Using BlueSnap, WhiteSmoke has been able to extend its client base around the globe

WhiteSmoke, a global leader in English writing and grammar software, wanted to grow international sales but needed a cost‑effective, low‑friction way to accept payments in many countries, support multiple license types, and launch an easy‑to‑manage affiliate program—all while keeping sales pages consistent with its existing site and minimizing changes to business processes.

BlueSnap delivered a hosted e‑commerce platform with localized order pages (auto‑selecting currency, language, and payment method), preserved WhiteSmoke’s look and feel, and provided access to a large affiliate network plus automated commission accounting and live reporting. The result was broader global reach, higher conversions and average order value, new channel partnerships and product bundles, and a streamlined affiliate program—establishing BlueSnap as a strategic partner.

WhiteSmoke

Hila Ovil-Brener

CEO