Case Study: MyLife! achieves 10-20% conversion lift and higher payment authorization rates with BlueSnap

MyLife! - Customer Case Study

MyLife, founded in Los Angeles in 2012, is an online service that helps people protect their privacy, reputation and identity. As the business grew beyond the U.S., MyLife needed a payment gateway that could support international sales and subscription revenue to help them scale globally.

BlueSnap worked with MyLife to adjust transaction processes and settings, resolving implementation issues and going live within weeks. The result was a significant uplift in payment authorization rates and increases in both initial and recurring revenue—helping drive the 10–20% conversion improvements BlueSnap reports for merchants.

MyLife!