Case Study: Cakemail achieves 90% Canadian payment approvals and simplified global billing with BlueSnap

How Cakemail did it with our robust API

Cakemail is a Montreal‑based email marketing platform (founded 2007) serving customers in 40+ countries with a simple, multilingual solution tailored to small businesses. The company needed a payment gateway that could handle complex, variable billing (custom plans and line items), integrate with its billing system, maintain PCI compliance, and support global growth.

Cakemail integrated BlueSnap’s API and hosted fields to build a reseller UI, ensure PCI compliance, and connect to a wide network of banks including a Canadian processor. The change boosted Canadian transaction approvals from about 60% to 90%, removed payment barriers in new markets, and helped Cakemail expand across the US, India, Brazil, Canada, Western Europe and Mexico.

Cakemail