Case Study: Gelmix achieves dramatic checkout bounce reduction and seamless WooCommerce payments with BlueSnap

Gelmix - Customer Case Study

Gelmix makes an organic thickening agent that helps babies with dysphagia feed safely. As a small, mostly online business running WooCommerce on WordPress, Gelmix outgrew PayPal: payments would sometimes be charged but not appear as orders, forcing daily manual reconciliation, delayed deliveries for time‑sensitive customers, frequent refunds and poor support from PayPal.

Gelmix switched to BlueSnap after a demo and smooth integration using the WooCommerce plugin with client‑side encryption, keeping a branded on‑site checkout and reducing PCI scope. The new checkout cut the checkout-page bounce rate from 25% to under 1% overnight, eliminated the reconciliation burden, and restored reliable customer service; Gelmix is now exploring subscriptions to simplify recurring orders.

Gelmix

Melissa Malone

COO