Case Study: Adams Outdoor Advertising improves DSO and cash flow with BlueSnap

BlueSnap’s comprehensive AR solution allows Adams Outdoor Advertising to provide an exceptional customer experience that improves days sales outstanding

Adams Outdoor Advertising needed a better way to let customers pay invoices digitally and reduce reliance on checks. Working with BlueSnap, the company looked to improve the payment experience, streamline invoice handling, and strengthen customer-facing interactions through a portal.

BlueSnap implemented a customer portal with options for automatic payments, automated reminders, and centralized access to account details like payment history. The result was improved days sales outstanding (DSO) and cash flow, along with steady customer adoption, better customer experience, and time savings for the Adams Outdoor Advertising team.

Adams Outdoor Advertising

Sam Abrams

Senior Manager of Strategic Finance and FP&A