Case Study: MyHeritage scales subscription payments and supports rapid growth with BlueSnap

BlueSnap Monetizes Genealogy Tool

MyHeritage is an online genealogy platform founded in 2005 that lets users build private family sites, share photos and preserve family history. After acquiring FamilyLink.com and WorldVitalRecords.com in 2011, MyHeritage’s user base and subscription needs grew rapidly, creating a challenge to scale and reliably manage subscription payments.

BlueSnap provided the All-in-One payments platform, plus its API and Dynamic Subscriptions capabilities, to host and process MyHeritage’s subscription sales. This solution streamlined payment handling and subscription management, forming a long-term partnership that supported scalability and helped both companies grow.

MyHeritage