Case Study: BabyFirstTV achieves simple, secure subscription-based eCommerce with BlueSnap

BabyFirstTV Relies on BlueSnap as the Subscription Based eCommerce Expert

BabyFirstTV, a streaming service for babies and toddlers, needed a reliable way to sell its digital subscription product online while keeping the purchase experience simple and secure for parents (and compatible with the site’s child-friendly 2Key Touch navigation). The challenge was to support monthly and annual subscriptions for a very young audience’s companion website while letting the team focus on content and child development standards.

BabyFirstTV standardized on BlueSnap’s subscription eCommerce platform, which handled subscription billing, secure checkout and payment management. The result: a smooth, secure subscription offering that lets parents easily purchase access, while BabyFirstTV concentrates on programming and user experience—backed by a partner positioned as a subscription eCommerce expert.

BabyFirstTV

Sharon Rechter

Co-Founder