Case Study: Young Adult Cancer Canada boosts Primetown engagement with BlueSky Communications

Young Adult Cancer Canada drives 200,000+ organic views with BlueSky Communications

Young Adult Cancer Canada (YACC) faced the challenge of building awareness and driving registration for its national virtual summit, Primetown, which was created to connect young adults with cancer during the pandemic. To help the organization reach its target audience, YACC partnered with vendor BlueSky Communications on a digital storytelling campaign.

BlueSky Communications developed a strategy that leveraged social media influencers to share authentic stories of their cancer journeys. This content was amplified through targeted paid advertising to drive traffic to the Primetown registration site. The campaign resulted in over 200,000 organic views and drove more than 13,000 clicks to the website, successfully expanding the program's reach and securing a larger budget for the following year.

Young Adult Cancer Canada