Case Study: United Way Greater Toronto engages younger donors with BlueSky Communications

United Way Greater Toronto reaches 1.39 million+ people with BlueSky Communications

United Way Greater Toronto faced the challenge of declining donations and needed to build awareness among younger audiences to engage the next generation of donors. They partnered with BlueSky Communications to leverage an influencer marketing service and address this challenge.

BlueSky implemented an always-on creator program using authentic influencer storytelling, which was amplified across TikTok and Meta. The solution generated over 2.1 million impressions, reached 1.39 million unique accounts, and drove thousands of clicks to uwgt.org. This strategy successfully strengthened United Way Greater Toronto's connection with younger audiences and increased awareness of its role in addressing poverty across the GTA.

United Way Greater Toronto