Case Study: RBC Avion boosts travel rewards awareness with BlueSky Communications' influencer storytelling

RBC boosts travel rewards engagement to 9.3% ERI with BlueSky Communications

BlueSky Communications partnered with RBC, one of Canada's largest banks, to address a challenge for its Avion rewards program. In a crowded market, RBC needed to cut through the noise and build awareness by using compelling, authentic storytelling to inspire travel and showcase the value of its card benefits on social media.

BlueSky Communications developed and executed an integrated influencer strategy, partnering with diverse travel creators to produce authentic, on-brand content. The solution delivered high-impact results, including an average engagement rate by impressions of 9.3%, which exceeded industry benchmarks. The program successfully positioned RBC Avion as a brand that inspires travel, reached new audiences, and built a scalable content engine for ongoing engagement.

RBC