Case Study: Ontario Hospital Association boosts national healthcare influence with BlueSky Communications

Ontario Hospital Association boosts healthcare visibility with BlueSky Communications and 9 million annual media impressions

The Ontario Hospital Association (OHA), a respected organization representing Ontario's hospitals, faced the challenge of expanding its influence beyond its traditional audience to become a more prominent and trusted authority across Canada's entire healthcare ecosystem. To elevate its thought leadership during a period of rapid industry change, OHA engaged BlueSky Communications for an integrated strategy.

BlueSky developed a thought leadership strategy for OHA that translated complex healthcare topics into accessible insights. This was achieved through targeted media relations, strategic partnerships with national organizations, and amplifying OHA's expertise across digital platforms and events. The results were significant, including 9 million annual media impressions and 20-30 earned media stories per year. BlueSky's work successfully expanded OHA's national visibility and solidified its role as a forward-looking leader shaping the future of healthcare.

Ontario Hospital Association (oha)