Case Study: Ontario Bioscience Innovation Organization (OBIO) strengthens its position as a health technology leader with BlueSky Communications

Ontario Bioscience Innovation Organization strengthens health tech leadership with BlueSky Communications and a $5.25 million provincial funding announcement

The Ontario Bioscience Innovation Organization (OBIO) needed to raise its visibility and reinforce its credibility as a leader in Canada's health technology ecosystem, moving beyond being seen as just a program delivery organization. To address this challenge, OBIO engaged BlueSky Communications for a strategic communications program.

BlueSky implemented a tailored communications strategy focused on three high-profile initiatives, providing media relations support and developing targeted messaging. The results included significant national and regional media coverage, successful coordination of a funding announcement with a provincial minister, and broad awareness among key stakeholders. This work by BlueSky successfully strengthened OBIO's positioning as a central leader in medtech commercialization and health innovation policy.

Ontario Bioscience Innovation Organization (obio)