Case Study: Canadian Ophthalmological Society raises national awareness of eye health with BlueSky Communications

Canadian Ophthalmological Society boosts national media reach and social engagement with BlueSky Communications

The Canadian Ophthalmological Society (COS), Canada's leading authority on eye health, faced the challenge of moving beyond traditional association communications to build broad awareness, earn consistent national media coverage, and advance key policy priorities. To address this, they partnered with BlueSky Communications to develop a coordinated, multi-platform strategy.

BlueSky Communications implemented a solution focused on public education, media engagement, and digital campaigns. This work translated complex expertise into accessible content, developed COS spokespeople as go-to media voices, and built integrated campaigns that included influencer partnerships. The results included sustained year-over-year growth in national media reach, significant increases in website traffic and social engagement, and the successful establishment of a National Vision Health Desk. BlueSky's work helped position COS at the centre of Canada's national dialogue on eye care.

Canadian Ophthalmological Society