Case Study: Vouchercloud achieves 81% revenue growth with Blueshift

Vouchercloud increases revenue 81% with Blueshift

Vouchercloud, a global money-saving brand and subsidiary of Groupon, faced the challenge of balancing personalized user experiences with paid promotional commitments for its vast inventory of offers. With up to 20,000 unique offers at any time, their eCRM team needed a way to deliver 1:1 relevant messages to over 5 million users while still honoring paid tenancy agreements. They turned to Blueshift for a solution.

Using Blueshift's capabilities, Vouchercloud implemented a platform to send highly personalized, triggered messages at the individual level. This allowed them to perfectly balance tailored recommendations with paid space. As a result of partnering with Blueshift, Vouchercloud achieved an 81% increase in revenue through these 1:1 communications.

Vouchercloud