Case Study: Udacity achieves increased enrollment and engagement with Blueshift

Udacity Grows Enrollment and Engagement with Customized Learning Experiences

Udacity, a global eLearning provider, needed to drive student acquisition, engagement, and lifetime value while scaling marketing, student experience, and support across regions. To activate first‑party data and deliver personalized learning journeys at scale, Udacity partnered with Blueshift and adopted the Blueshift SmartHub CDP.

Blueshift centralized Udacity’s data and provided advanced segmentation, omnichannel orchestration, personalized recommendations, testing & analytics, and shared assets to automate contextually relevant campaigns across email, mobile, and social. The result: Udacity achieved 19–41% higher engagement, 36–48% higher purchase rates with personalized recommendations, and saved about 30 hours per week by reusing templates and managing campaigns in a single instance.

Udacity

Lauren Reiterman

CRM Manager