Case Study: Tuft & Needle achieves 181% email revenue increase with Blueshift

Tuft & Needle, the Original Online Mattress Retailer, Improves Email Revenue by 181%

Tuft & Needle, the direct-to-consumer mattress and bedding retailer, faced scalability challenges after merging with Serta Simmons Bedding: their legacy ESP forced batch-and-blast email sends, couldn’t host product catalogs or export first-party data, and limited personalization. To solve this, Tuft & Needle evaluated and selected Blueshift for its ability to unify customer data, host product recommendations, and enable AI-driven segmentation and automated journeys.

Blueshift implemented a Single Customer View, predictive intelligence, advanced segmentation and plug‑and‑play recommendation blocks to power behavior-triggered workflows (abandoned cart, trials, upsells, welcome series). The results were substantial: Blueshift helped drive a 181% increase in email revenue in the first year, 578% YoY traffic growth, a 17% lift in AOV, 40% more automation workflows and a 180% increase in segments, enabling more personalized, high-performing campaigns.

Tuft and Needle

Tyler Norris

Email & Loyalty Manager