Case Study: Tradera achieves a 131% increase in sales with Blueshift

Tradera, an Online Marketplace for Sustainable Goods, Increases Sales by 131% when Using Personalized Recommendations

Tradera, Sweden’s largest online marketplace for sustainable used goods, faced a legacy marketing setup that required manual batch-and-blast campaigns, lacked first‑party data visibility, and couldn’t handle a constantly changing catalog or time‑sensitive auctions. To solve this, Tradera selected Blueshift’s AI-driven customer engagement platform to collect and unify data and deliver automated, personalized experiences across web, mobile, and email.

Blueshift implemented a single customer view, AI-powered personalized recommendations (including an endless-scroll personalized homepage), advanced segmentation, and real-time auction triggers so Tradera’s small team could run multi-channel campaigns without heavy engineering. The results were significant: +131% in sales when using personalized recommendations, +40% homepage click-through rates, and 2.5× higher email open rates, and Tradera plans to expand push campaigns and ad integrations through Blueshift.

Tradera

Alexandra Tham

Online Marketing Manager