Case Study: RedMart achieves 3X conversion and 150% lift in email & mobile revenue with Blueshift

Redmart - Customer Case Study

Redmart, Singapore’s leading online grocer, needed to turn every website visitor into a buyer and create repeat customers despite wide variation in shopping preferences and frequency. To personalize lifecycle marketing across email and its iOS/Android apps, Redmart engaged Blueshift and its Segment-of-One marketing automation to drive targeted email and deep‑linked mobile push campaigns.

Blueshift implemented automated lifecycle emails (activation, engagement, winback), deep segmentation, triggered reminders and deep‑linked mobile push notifications, coordinating email and mobile for a consistent cross‑channel message. The results: lifecycle campaigns converted 3× better than batch‑and‑blast, the share of revenue from email and mobile notifications rose 150%, and Redmart achieved significantly improved re‑engagement and cross‑channel consistency with Blueshift.

RedMart

Todd Kurie

VP of Marketing