Case Study: PRO Compression boosts email revenue by 42% and makes email its main growth channel with Blueshift

PRO Compression Turns Email Into Its Main Growth Channel Despite iOS Updates

PRO Compression, a fast-growing D2C brand of premium compression socks, faced a major challenge when iOS 15 privacy changes disrupted open-rate tracking and threatened its email-driven growth. With a lean internal team and a need for deeper customer insight and scalable automation, PRO Compression partnered with Alchemy Worx and selected the Blueshift platform to provide Shopify integration, predictive capabilities, advanced segmentation, and journey automation.

Alchemy Worx used Blueshift to implement a customer intent–focused strategy (using site visits, clicks, and conversion data), build advanced segments and Journeys, automate audience syndication, and run rapid tests. The result: email became PRO Compression’s main growth channel, delivering a 42% increase in revenue, 64% more total clicks, a 36% lift in AOV, and a 27% reduction in unsubscribed/delivered rate — all powered by Blueshift.

PRO Compression

Fred Hernandez

Chief Digital Officer