Case Study: Slickdeals achieves 65% more deal postings and revenue growth with Blueshift

Predictive Insights and Personalization Drive Increased Revenue at Slickdeals

Slickdeals, the internet’s largest deal-sharing platform, faced a decline in activity from its power users and needed a better way to drive data-driven marketing, personalization, and cross-channel engagement. The company partnered with Blueshift and used predictive analytics, identity resolution, and website behavior signals to better understand and reach its audience.

With Blueshift, Slickdeals built segmented audiences, remarketing programs, personalized recommendations, and lifecycle journeys powered by predictive scores and lookalike modeling. The results included a 65% increase in deal postings, along with revenue growth driven by stronger user engagement and a larger base of active power users.

Slickdeals

Kristina Paulos

Dir. of CRM Marketing