Case Study: OpenClassrooms achieves unified cross-channel marketing and personalized student engagement with Blueshift

OpenClassroom’s Revolutionary Education Meets Smart Martech

OpenClassrooms, a Paris‑based online vocational education platform with 2.5 million users, needed a way to deliver consistent, relevant communications across channels while consolidating data from multiple tools. They chose Blueshift to solve the challenge of offering cross‑channel marketing automation and a single source of truth so the team could know exactly what message was sent, to whom, and when.

Blueshift implemented its marketing automation and omnichannel orchestration solution—connecting systems like Zendesk and Salesforce, enabling advanced segmentation, live content, personalized recommendations, and predictive scores. The result was a centralized, cleaner CRM and coordinated cross‑channel campaigns that let OpenClassrooms run smarter marketing automation, improve user experience, and deliver more meaningful, timely communications that support students’ progress.

OpenClassrooms

Pauline Fumeron

Marketing Automation Manager