Case Study: Massive & Company (Massive) achieves personalized, real-time customer experiences with Blueshift

Massive - Customer Case Study

Massive & Company LLC (HealthQuotes), led by Cat Covert, faced the challenge of unifying customer data and delivering personalized, real-time journeys across channels to improve onboarding and overall customer experience. To address gaps in visibility and avoid juggling multiple point solutions, they evaluated CDPs and selected Blueshift’s SmartHub CDP and marketing automation capabilities.

Blueshift centralized real-time events and attributes, enabled fast segmentation, predictive scoring and cross-channel personalized recommendations, and made it easy to build triggered onboarding and behavior-driven journeys. As a result, Massive & Company LLC streamlined its tech stack, gained clear visibility into customer behavior, and sped up campaign execution and personalization — benefits Cat attributes directly to Blueshift’s real-time capabilities and recommendation engine.

Massive

Cat Covert

Head of Email Marketing