Case Study: LendingTree achieves 17% growth in monthly active users and 48% higher open rates with Blueshift

LendingTree Grows Customer Engagement with Intentional Lifecycle Journeys

LendingTree, a personal‑finance marketplace, faced exploding campaign volume and disconnected email and push programs as it expanded product offerings, which created breaks in engagement and extra effort to reacquire customers. To shift to a customer‑first approach, LendingTree partnered with Blueshift and used capabilities like unified customer profiles, advanced segmentation, Campaign Journey Builder, External Fetch, and Insights to better understand segments and tailor lifecycle communications.

Blueshift helped LendingTree build intentional, omnichannel lifecycle journeys that trigger on real‑time behaviors and signals, dynamically personalize content, and surface performance insights for continuous optimization. The effort drove measurable impact: +17% Monthly Active Users, +48% open rates, and improved workflow efficiencies by consolidating disparate campaigns and automating more relevant, timely experiences.

LendingTree

Joyce Poole

Sr. Director