Case Study: italki boosts learner engagement with Blueshift

italki boosts post-registration engagement by 17.31% with Blueshift

italki, an online language learning platform, faced the challenge of effectively pairing students with teachers to accelerate learning and boost engagement. They partnered with Blueshift, utilizing its Intelligent Customer Engagement (ICE) Platform, to achieve deeper personalization at scale.

Blueshift implemented a multi-level personalization strategy for italki, using its AI-powered recommendation engine to match students with teachers based on language goals, proficiency, and learning style. This solution drove significant results: a 17.31% increase in new user post-registration engagement, a 25% improvement in re-engaging dormant users, and a 12.8% rise in one-time learners booking a second lesson within a month.

italki