Case Study: OYO Rooms achieves 5X increase in bookings from email & mobile with Blueshift's Programmatic CRM

India’s largest branded hotel network increases bookings by 5x with triggers & recommendations across email & mobile

OYO, India’s largest branded hotel network, needed to unify disparate online and offline data to build a 360° view of each traveler and deliver personalized, cross-channel experiences. To reduce abandonment, target anonymous users, drive app usage and enable location-aware messaging, OYO selected Blueshift’s Programmatic CRM to synchronize data, segment quickly, and orchestrate email, mobile push and SMS campaigns.

Blueshift implemented real-time data unification, dynamic recommendations and behavior-triggered campaigns across email and mobile, enabling price-drop alerts, booking and destination recommendations and location-based messaging. As a result, Blueshift helped OYO launch 25+ automated lifecycle campaigns within three months, reach millions monthly and achieve a 5x increase in room bookings from email and mobile channels.

OYO Rooms

Sumit Gupta

Head of Customer Retention