Case Study: italki boosts new-user engagement 17% and re-engagement 25% with Blueshift

How italki Transformed Engagement with Blueshift’s Smart Data

italki, an online language-learning marketplace connecting students with one-on-one tutors, faced a challenge: suggested teachers often didn’t match learners’ goals or proficiency, weakening engagement and retention. To deliver more relevant teacher-student matches and personalized learning journeys, italki partnered with Blueshift and adopted Blueshift’s Intelligent Customer Engagement (ICE) Platform and multi-level personalization capabilities.

Blueshift implemented AI-powered personalization, advanced segmentation, predictive intelligence, and audience targeting to leverage rich student and teacher data and deliver tailored campaigns. As a result, italki saw measurable improvements: a 17.31% increase in new user engagement, a 25.0% rise in re-engagement of dormant users, and a 12.8% lift in one-time learners returning for another lesson—demonstrating Blueshift’s impact on engagement and revenue.

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