Case Study: CARiD boosts conversions with Blueshift

How CARiD Improved Performance by Using Product Recommendations

CARiD, the automotive parts retailer, needed a better way to personalize marketing and product recommendations for shoppers based on car make, model, and year. Before switching to Blueshift, the team struggled with limited targeting, slow campaign iteration, and difficult data integration across sources like Databricks, which made it harder to drive conversions and send timely, relevant messages.

Using Blueshift’s customer engagement platform and product recommendations, CARiD was able to launch more flexible, real-time campaigns with richer personalization. With Blueshift, CARiD improved email-driven sales by 148%, increased email open rates by 70%, and lifted email CTR by 30%, showing a clear impact on engagement and revenue.

CARiD

Volodymyr Boiko

Director of Marketing