Case Study: AMN Healthcare achieves scalable personalized job recommendations with Blueshift

How AMN Healthcare Scaled Personalized Job Recommendations with an Advanced Recommendation Recipe

AMN Healthcare worked with Blueshift to scale personalized job recommendations for clinicians. As a large healthcare staffing organization with thousands of open roles, AMN needed a way to identify each clinician’s skills, category, sub-specialization, and location preferences to deliver job matches that were both relevant and practical.

Blueshift implemented an advanced recommendation recipe that combined profile data, job-category matching, location intelligence, relevance boosts, and fallback logic to ensure every clinician saw meaningful opportunities. The results were strong: more than 10.7 million sends, 1.5 million clicks, an average open rate of about 20%, and a peak click rate of 15%.

AMN Healthcare