Case Study: Suiteness doubles bookings and boosts conversions with Blueshift

Hospitality Brand, Suiteness, Grows Bookings 2X By Scaling Personalization with AI

Suiteness, a fast-growing hospitality brand that connects guests with hotel suites for groups, faced the challenge of scaling personalized, cross-channel marketing while keeping a lean team. To stand out in a crowded travel market and support rapid expansion of properties and users, Suiteness needed a real-time, automated personalization solution — so it partnered with Blueshift and its AI-backed, unified marketing platform to replace manual lists and rigid templates.

Blueshift implemented real-time behavioral segmentation, personalized recommendations, trigger-based email and SMS workflows, and a visual campaign builder so Suiteness could automate multi-touch campaigns and update content dynamically. The result: bookings doubled (2×) in one year, a 170% lift in conversion rate from AI-powered campaigns, and a 3× increase in campaign sends within four months — all delivered via Blueshift’s platform.

Suiteness

Divya Mulanjur

Head of Email and Content Marketing