Case Study: Zumper achieves 384% increase in lead submissions with Blueshift

Fast-Growing Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Zumper, a fast-growing end-to-end rental marketplace, struggled to keep users engaged and matched to the right apartments as its listings and user base scaled. Their in-house solution couldn’t keep up with millions of dynamic listings, evolving user preferences, and lengthy search journeys, so Zumper turned to Blueshift’s AI-powered recommendation and real-time personalization platform to deliver hyper-personalized, 1:1 experiences at scale.

Blueshift implemented AI-driven recommendations, advanced behavioral triggers, and always-on testing that integrated with Zumper’s catalog and multi-channel campaigns within two months. The solution boosted performance dramatically: +384% lead submissions, +198% message volume with the same resources, and +128% click-through rates, while removing the need for large increments in data and engineering hires—demonstrating Blueshift’s measurable impact on engagement and discovery.

Zumper

Russell Middleton

Co-Founder