Case Study: James Allen achieves +17% more website sessions and 10 hours/week saved with Blueshift

Fast-Growing Online Jewelry Retailer, James Allen, Increases Engagement with Dynamic, Personalized Experiences

James Allen, a fast-growing online retailer of high-end diamond bridal jewelry, faced a long, multi-touch purchase cycle and fragmented marketing tools that couldn’t act on real-time site behavior. To deliver timely, discreet, and relevant recommendations from a dynamic catalog of over 300,000 diamonds and hundreds of settings, James Allen selected Blueshift’s marketing platform to unify first-party data and power real-time personalized experiences.

Blueshift implemented a single customer view and real-time orchestration—using features like 1:1 personalization, Campaign Journey Builder, Advanced Segmentation, and Recommendation Builder—to automate price-drop, abandoned cart, welcome, post-purchase and other lifecycle campaigns. The work drove measurable gains: +17% in website sessions from personalized experiences, +27% message volume with the same resources, and 10 hours saved per week, with Blueshift enabling faster testing and more precise audience targeting.

James Allen

Michal Halpern

Conversion Optimization Manager