Case Study: Ent Credit Union achieves 32% higher member engagement with Blueshift's unified data platform

Ent Credit Union Achieves 32% Increase in Member Engagement with Unified, Actionable Data

Ent Credit Union, the largest credit union in Colorado, needed to modernize a legacy marketing stack and break down siloed data so it could deliver more personalized, frictionless digital experiences. Using Blueshift’s customer data platform, the team moved away from manual list pulls and inflexible email campaigns, instead unifying banking behavior, website activity, product usage, and campaign response into a single view.

Blueshift enabled Ent Credit Union to map more than 200 data points per member, speed segmentation from weeks to minutes, and launch more targeted, behavior-based campaigns. The results included a 32% increase in email engagement, a 1200% increase in conversion attribution, and a 259% lift in conversion rate for a personalized checking campaign, with an additional 47% lift after further optimization.

Ent Credit Union

Ben Savage

Director of Digital Marketing