Case Study: Chatbooks achieves 100% increase in email engagement and scalable 1:1 personalization with Blueshift

Chatbooks Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns

Chatbooks, the affordable photo‑book company, needed to scale personalized, cross‑channel experiences as it expanded photo sources, product lines, and customers. Their existing email and push providers offered only limited, rarely refreshed data and batch messaging, creating heavy dependence on BI for segmentation and preventing real‑time testing and optimization — so Chatbooks turned to Blueshift’s cross‑channel lifecycle marketing platform (customer journey builder and event‑triggered campaign tools).

Blueshift implemented event‑based, personalized email and push journeys using rich, continuously refreshed customer profiles, advanced segmentation, and multi‑stage onboarding and lifecycle flows (abandoned cart, win‑back, seasonal campaigns). The results from Blueshift included a +100% increase in email engagement, 250% lift in CTR, 4.4x ROAS, a 10% boost in retention from churn campaigns, a 7% increase in 30‑day LTV, and about 2 hours saved per week for the marketing team.

Chatbooks

Stephen Cruz

Lifecycle Marketing Manager