Case Study: CarParts.com achieves a 400% increase in customer engagement with Blueshift

CarParts.com Increases Customer Engagement 400% by Personalizing Experiences

CarParts.com, the leading online auto parts and accessories retailer, faced a legacy marketing cloud that only supported batch-and-blast campaigns, required heavy engineering support, and couldn’t leverage first‑party purchase or real‑time behavior data or handle its catalog of over one million SKUs. To deliver vehicle‑specific, multi‑channel personalization (email, SMS and beyond), CarParts.com turned to Blueshift’s customer data and multi‑channel marketing platform.

Blueshift unified CarParts.com’s complex data and product catalogs to power automated, event‑triggered, 1:1 recommendations by vehicle year/make/model and user behavior. The solution produced measurable gains: a 400% increase in CTR for personalized recommendations, a 130% rise in message volume, and about 50 hours saved weekly by eliminating engineering dependencies, with plans to expand Blueshift‑driven personalization to onsite, push, and paid media.

CarParts

Marc Hil Macalua

VP, Growth and Digital Marketing