Case Study: Discovery Plus achieves 1:1 content recommendations with Blueshift

Blueshift Enables Discovery Deliver 1:1 Content Recommendations

Discovery Plus, the rapidly expanding global streaming platform, needed a way to engage a highly diverse audience across regions, languages, and subscription models while reducing churn and growing subscriptions. The company turned to Blueshift to deliver precise, scalable 1:1 content recommendations and timely messaging across the right channels.

With Blueshift, Discovery Plus unified fragmented systems into a single engagement hub that automates personalized recommendations, predictive alerts, and multi-channel campaigns in real time. Blueshift helped Discovery Plus scale one-to-one personalization with less engineering effort, deliver localized and segmented content, and continuously test and optimize experiences—improving retention, driving subscription upgrades, and enhancing user experience at scale.

Discovery Plus