Case Study: Five Below boosts sales by 22% with Blueshift AI personalization

AI-Powered Marketing for a Fast-Growing Retailer

Five Below, a fast-growing national retailer of trend-right products for teens, kids, and adults, needed a better way to move beyond manual batch-and-blast email marketing. Before using Blueshift, the team lacked personalization, dynamic content, and reusable templates, making it hard to drive relevant engagement and purchases across its online and in-store audience.

Blueshift implemented AI-powered personalization, customer segmentation, recommendation-driven emails, and automated journeys across email, web, and push. Five Below saw a 22% lift in sales from recommendation-based emails, plus strong campaign performance including a 41% open rate on abandoned cart emails and a 5.3% click-through rate, with 21% of unique clicks converting to purchases.

Five Below

Carrie Bova

Sr. Digital Marketing Manager