Case Study: Price Modern achieves 25% faster project completion and a 'wow' client experience with Bluescape

Price Modern’s “Design in Real-Time” Cuts Project Time by 25 Percent, But All Clients See is “Wow”

Price Modern, a 112‑year‑old furniture firm with showrooms in Baltimore and Washington, D.C., faced long interior‑design timelines as ideas and approvals dragged on for months. To help clients “see” proposed spaces and cut the back‑and‑forth, Price Modern turned to Bluescape’s immersive visual collaboration tools — a virtual workspace, touchscreen video wall and VR integration — to streamline showroom consultations.

Using its “Design in Real‑Time” approach, Price Modern preloads floor plans, furniture options and finishes into a Bluescape workspace so clients and remote stakeholders can edit, annotate and experience designs together; the session captures every iteration in one place. The Bluescape‑powered process creates actionable plans in a single meeting, cuts follow‑up time by up to 25%, improves client engagement and even boosts internal workflows like website and showroom refresh projects.

Price Modern

Robert Carpenter

President