Case Study: Workfront achieves more efficient creative workflows and greater visibility with Bluescape

How IO Integration created more efficient creative workflows using the Bluescape API

Workfront faced the common marketing challenge of maintaining status visibility, monitoring progress, and managing resources across multiple tools—creative teams needed tight feedback loops and stakeholders required instant, consolidated visibility. Bluescape stepped in with its Virtual Work Platform and API to bring campaign assets, annotations, and project information into a single visual workspace.

Using the Bluescape API (implemented by IO Integration), Workfront project data was combined with Bluescape’s visualization and collaboration capabilities so stakeholders can review assets, annotate, and automatically trigger Workfront tasks; high-level project, resource, and budget data are displayed alongside visuals for executive reporting. The Bluescape-enabled integration streamlined processes and improved visibility and efficiency across executive review & approval, executive reporting, and creative development, with annotations and task automation linking work directly back into Workfront.

Workfront

Paige Erickson

Managing Director EMEA