Case Study: Virgin Media Business achieves 75,000+ views and 40%+ UK CIO reach with blueprint.tv

Targeting CIOs and CTOs with thought leadership

Virgin Media Business, one of the UK’s leading business internet and telecommunications providers, wanted to target CIOs and CTOs with thought leadership about the future data economy and how to manage and protect data while enabling a more remote, collaborative workforce. blueprint.tv partnered with Virgin Media Business to develop content across tenders, events, internal pieces, apps and marketing, led by the flagship "Generation IP: 2025" campaign featuring a short 3D/2D motion-graphics film exploring connectivity, mobility, e‑health and remote collaboration.

blueprint.tv produced the film and supporting assets, ran video and social marketing and turned the work into an enterprise app for employee use in meetings. The campaign delivered clear results: 75,000+ views, coverage in the BBC, Guardian and Huffington Post, reached 40%+ of UK CIOs and 50%+ of UK IT managers, and generated many inbound enquiries—demonstrating blueprint.tv’s measurable impact on Virgin Media Business’s thought-leadership objectives.

Virgin Media Business