Case Study: PotashCorp showcases potash production and ranks top on Google with blueprint.tv

Showcasing the potash production process

PotashCorp, the world’s largest fertilizer company responsible for roughly 20% of global production, needed a way to showcase its potash production process and the work of employees both above ground and a kilometre below the surface. blueprint.tv (in partnership with PotashCorp’s agency Creative Fire) produced an interactive video platform and responsive microsite to present a guided mine tour and related films, making complex operations accessible to students, investors and the public.

blueprint.tv implemented a responsive, SEO-optimised microsite featuring single videos, full video sets and playlists, plus animation, design, interactive elements, video production and research/education content. The site ranks at the top of Google for multiple potash-mining search terms and has successfully educated students and investors about potash mining, improving discoverability and stakeholder engagement.

PotashCorp