Case Study: Permira achieves unified video branding and 57,000+ views with blueprint.tv

Showcasing investments with video branding guidelines

Permira, a European private equity firm advising funds with approximately €200 billion in committed capital, needed to showcase its investments and refresh its video branding. They partnered with blueprint.tv to deliver branded video content and creative services, including design, video production and animations.

blueprint.tv produced more than 20 videos—case studies, corporate overviews and animations—established Permira’s video branding guidelines and managed their content archives. The Permira overview film, featured on the company homepage, has achieved 57,000+ views, demonstrating increased visibility and consistent presentation of the firm’s investment stories.

Permira