Case Study: Invest Europe achieves #2 Google ranking and 4,000+ monthly organic visits with blueprint.tv

Optimising video content for organic Google search

Invest Europe, a trade association representing Europe’s private equity, venture capital and infrastructure sectors, worked with blueprint.tv to optimise their video content for organic Google search. Since 2011 blueprint.tv produced multiple campaigns for Invest Europe—including anniversary films, interactive maps and a flagship short animation illustrating company lifecycle stages—using services such as animation, video production, video marketing and SEO/SEM.

blueprint.tv optimised the animation and supporting content for search, resulting in sustained high visibility: the video peaked at number 2 in Google for the term “private equity” (just below the Wikipedia entry), drove 4,000+ organic visits per month and amassed 60,000+ views. These measurable results demonstrate blueprint.tv’s effective combination of creative video production and SEO-led distribution.

Invest Europe