Case Study: Ayondo achieves 150,000+ views and boosts retail-investor engagement with blueprint.tv

Marketing to retail investors with interactive content

Ayondo, a retail trading and investment business that pioneered “social trading,” needed a way to market to retail investors using engaging, interactive content. blueprint.tv was engaged to produce a bilingual (German and English) 30‑second football commercial and an interactive digital campaign that directs viewers online to a shoot-or-pass game designed to demonstrate Ayondo’s social trading features.

blueprint.tv delivered animation, video production and interactive development, broadcasting the commercial on networks including Bloomberg and NTV and supporting launches on YouTube, Twitter and LinkedIn. The campaign generated more than 150,000 views and drove audience engagement by funneling viewers into the interactive experience that showcased Ayondo’s platform.

Ayondo