Case Study: Grainger launches Abbeville Apartments and showcases its build-to-rent model with blueprint.tv

Launching the Abbeville Apartments to stakeholders and residents

Grainger, the UK’s largest listed specialist residential landlord and property manager, needed to launch its first build-to-rent scheme, the Abbeville Apartments in Barking, to stakeholders and residents and clearly communicate the benefits of having Grainger as a landlord. blueprint.tv was engaged to deliver this with a short film, using its Video Production and Video Marketing services within the Lifestyle + Consumer space.

blueprint.tv produced a two-minute "day in the life" film that showcased tenant benefits and explained the build-to-rent model, supporting the Abbeville Apartments launch to stakeholders and residents. The film helped communicate Grainger’s offering and generated measurable reach, achieving 1,100+ views while directly supporting the project launch.

Grainger