Case Study: Royal Bank of Canada showcases wealth services and attracts high‑net‑worth clients with blueprint.tv

Insights on how to shape financial futures for high-net worth individuals

Royal Bank of Canada (RBC) is one of the world’s largest banks; RBC Wealth Management serves high‑net‑worth, affluent and institutional clients. To better shape financial futures and engage prospective clients, RBC needed polished marketing and communications content—especially video—to showcase client stories and sponsorships. Since 2015 RBC has worked with blueprint.tv for Video Production and Content Showcase services.

blueprint.tv produced a variety of videos and campaigns, including customer case studies and showcases of RBC’s athletic and arts sponsorships, to support the bank’s marketing and communications. The resulting content has been used as showcases for potential clients, strengthening RBC’s client‑facing collateral and sponsorship visibility, with blueprint.tv’s work forming an ongoing part of RBC’s marketing toolkit.

Royal Bank of Canada