Case Study: Principles for Responsible Investment (PRI) achieves increased ESG awareness and engagement with blueprint.tv

Growing the world's largest responsible investment framework

Principles for Responsible Investment (PRI) is an investor initiative in partnership with UNEP Finance Initiative and the UN Global Compact that wanted to deepen commitment to responsible investment, grow interest in ESG and mark its ten-year anniversary. blueprint.tv has worked with PRI since 2015, providing video branding guidelines, digital strategy consulting and campaigns using video production, LinkedIn Marketing and Twitter Marketing.

blueprint.tv produced an anniversary video campaign, created branded member versions and ran PPC Twitter campaigns targeting influencers and PPC LinkedIn campaigns aimed at existing and new signatories. The work drove measurable results for PRI — hundreds of new Twitter and LinkedIn followers, increased awareness and enquiries from non-signatories, and branded content rolled out to individual members.

Principles for Responsible Investment (PRI)