Case Study: Oxfam International achieves fundraising from sovereign wealth funds and 100,000+ views with blueprint.tv

Fundraising from sovereign wealth funds

Oxfam International, a global aid and development charity working in over 90 countries, needed a compelling, multilingual way to introduce its strategic plan and raise funds from sovereign wealth funds. Since 2013 they engaged blueprint.tv to create integrated video and digital marketing assets—using video marketing, design, Twitter marketing and character/voiceover work—to communicate their strategy and broaden donor engagement.

blueprint.tv produced two flagship campaigns: "Solving the Poverty Puzzle," which used a RUBIK'S CUBE® concept to visualise six strategy elements and was scripted, branded and translated for sovereign wealth fund outreach, and "Oxfam by Oxfam," filmed by staff, partners and beneficiaries worldwide. The work became a practical fundraising tool for sovereign wealth funds, generated 100,000+ views across campaigns and languages, and delivered clear strategy-element branding for Oxfam International.

Oxfam International