Case Study: Enbridge reaches 20,000+ viewers and boosts pipeline safety awareness with blueprint.tv

Delivering pipeline emergency training to North American first responders

Enbridge, a Canadian energy delivery company that transports and distributes crude oil, natural gas and other liquids across North America, needed a scalable way to train employees and raise awareness of pipeline safety among emergency responders. blueprint.tv was engaged to create an interactive employee training module and video series focused on best practices in pipeline emergencies.

blueprint.tv produced the interactive training module in partnership with industry bodies (AOPL, API and INGAA) and supported it with animation, video production and targeted marketing (Twitter, LinkedIn and Google/AdWords) aimed at ambulance, fire and police services near pipelines. The campaign achieved a nationwide launch, generated 20,000+ views and increased awareness through Twitter and LinkedIn campaigns.

Enbridge