Case Study: Newton Investment Management achieves 250,000+ online views and BBC broadcast for its Women's Boat Race sponsorship with blueprint.tv

Championing Newton's sponsorship of the Women's Boat Race

Newton Investment Management, a global investment manager and subsidiary of BNY Mellon, commissioned blueprint.tv to promote its sponsorship of the Oxford and Cambridge Women's Boat Race 2014. blueprint.tv was engaged to produce a series of films (video production) that would tell the race’s history, showcase the athletes’ academic and sporting achievements, and communicate Newton’s values of perspective, consistency, teamwork and performance.

blueprint.tv delivered interview-led films featuring Helena Morrissey and the universities’ coaches and presidents to trace the event’s evolution and spotlight Newton’s role. The films documented the first Women's Boat Race on the Thames, were broadcast on the BBC and drove 250,000+ online views, providing measurable visibility and brand impact for Newton Investment Management.

Newton Investment Management